If you want to make an attractive, engaging and effective video, You must focus on creating a clear and compelling script for your video
In this article we will show you how to write a script for your video.
How to write a script ?
1- Get the best creative brief from your client
You must know every thing about the product or service you are making a video for to help you shape every detail in your script.
You can ask questions like :-
A- What makes your product stand out from others like it?
B- What branding elements characterize your product?
C- What would you like the audience to do after watching the video?
2- Know who is your target audience
Make sure you know who is your target audience before you create a script for your video.
You can ask questions like this :-
A- How old are they?
B- Where do they work?
C- What they like?
You must know any information that might be helpful to define your audience.
3- Create a story for your video
Your explainer video will live by the story you tell to your audience.
Stories are made interesting by adding characters to it. It will be better to start adding characters that reflect your target audience! Then, add a situation they can find relatable and try to shine your product.
4- Make it short
We found a deep connection between video length and engagement. Your have to make the most time to deliver your key messages while keeping your viewers not bored.
5- Get straight to the point
You should Keep your script simple. Don’t explain everything in a one minute video. You should identify what will be important for your script and what should you take out of your script.
6- Include a call to action
You have to include a clear and simple call to action after watching tour video to help your audience understand what you want them to do.
Writing a script for your animated explainer video step is one of the most important steps in creating a video, so you have to make your script engaging, attractive and memorable.